DNA’s CEO Jason Fishman and COO Tim Martinez hosted our first webinar of the year on January 15th, 2025, giving key insights into the future of equity crowdfunding and marketing. With the landscape constantly evolving, we wanted to share what we've learned from analyzing the market in 2024 and unpack what to expect in 2025.
Let's dive into some of the most compelling insights from our discussion:
In 2024, total capital raised reached $343.6M, with equity-based offerings dominating at 88% of the market. While this represents an 18% decrease from 2023, we're seeing larger individual investments, with the average investment size up 26% to $1,500.
Notable Shifts in the Market:
The average campaign raised $257,000, while the median hit $60,000.
Company valuations averaged $36.5M, with a median of $15M.
Top platforms (WeFunder, StartEngine, and DealMaker) accounted for 67% of total investment capital.
Looking Ahead to 2025
Community & Social Trends: The crowdfunding community is maturing, with more sophisticated investors entering the space. We're seeing increased engagement through secondary social platforms and meaningful discussions within investor networks.
Platform & Technology Evolution: Platforms are expanding their online presence while implementing better tools for campaign management. Pre-raise content is becoming increasingly important, and we're seeing platforms adapt to support more diverse funding structures.
Regulatory Landscape: Compliance oversight is becoming stricter, but processes for going live are being streamlined. We expect to see new tax incentives and alternative formats for financial filings beyond GAAP.
Customer Acquisition & Marketing: Marketing strategies are becoming more targeted, with campaigns tailored to specific investor portfolios. Large media buys are becoming more common, and content visibility across platforms is improving.
These trends point to a maturing market that's becoming more accessible while maintaining high standards for compliance and investor protection.
Want to watch the webinar for yourself? Click here and watch their live discussion, “25 Things To Expect in Crowdfunding and Marketing in 2025,” and feel free to download our pitch deck here!
Want to learn more? Our team is ready to help you navigate these changes and position your campaign for success in 2025.
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